United States

Marketing your performance track record


By effectively tracking and presenting your performance history, you can build a vital competitive edge when competing for new investors.

Join Antonella Puca, Senior Manager, RSM US LLP; Michael W. McGrath, Partner, K&L Gates LLP; and Michelle Cassuto, Cassuto Design, to learn:

  • Performance portability
    • Building a track record as a key to successful marketing
    • How to carry your record from a prior firm
    • How to carry your record from your own brokerage trading account
    • Securities and Exchange Commission (SEC) and Global Investment Performance Standards (GIPS) provisions on performance portability
  • Marketing your track record
    • Preparing a pitch book
    • Regulatory framework: SEC/Financial Industry Regulatory Authority (FINRA)/Commodity Futures Trading Commission (CFTC)
    • GIPS as general framework
    • Considerations on subadvisor performance
  • Presentation of hypothetical performance
    • Pitch book considerations
    • Recent SEC cases
    • SEC and GIPS provisions


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Event details

Who should attend
Chief investment officers, chief financial officers, emerging managers, established managers looking to spin-out, analysts, managing  directors, partners of alternative investment funds (i.e., hedge and private equity)


More information
Email Kelly Coughlin or call +1 312 634 3012