United States

Birdies Fore Love impact: INK!


Since our Birdies Fore Love program started 10 years ago, RSM has supported hundreds of charities in local communities across the United States. In 2018 alone, the program raised more than $2.8 million for 70+ charities. In a series of articles, we’ll share more about a few of these deserving charitable organizations to help our “friends and family” understand the impact Birdies Fore Love has on the communities where our people live and work. 

Investing in Kids (INK!) is a nonprofit organization based on northeast Florida that provides innovative programs and classroom resources to promote the academic success of students and teachers in the St. Johns County School District. Since 1994, INK! has led the effort to cultivate success for students and teachers through funding, initiatives and inspiration. RSM’s relationship with INK! began in 2016. Since then, our Jacksonville office and local community involvement in Birdies Fore Love worked with the RSM US Foundation to donate more than $400,000 to the St. Johns County Education Foundation.

According to Donna Lueders, executive director of Investing in Kids, the support received from Birdies Fore Love allows their services to expand and have a greater impact on the community – from school readiness programs to offering low-income, at-risk students a unique opportunity to escape the cycle of poverty through education.

“Funding from RSM’s Birdies Fore Love program has made it possible for children to enter kindergarten ready to learn with INK!’s FLY (Five Learning Years) program, and provided two-year scholarships to qualified students through the TSIC (Take Stock in Children) program,” said Lueders. “The RSM relationship allows each of these programs to expand and influence more children through the Birdies Fore Love program.”

"By working with RSM and the Birdies Fore Love program, INK! donors are more motivated to give during this time because they understand the value of a dollar and how it gets matched,” continued Lueders. “The support of this life-changing program from RSM’s Jacksonville office and its partnership with the local community is what helps make this program – and the impact it has on local youth – so great!”

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