Retail Technology Series
A unified commerce strategy for retailers means all systems and sales channels work together to deliver a seamless experience to the customer. This is a huge challenge for some retailers who have legacy and disconnected technology systems. Key to a unified commerce approach is deploying a robust omnichannel strategy to engage and interact with customers. In particular, millennial customers value omnichannel efforts when interacting with their retailers, using mobile, online and in-store applications and methods to help make their purchases and to stay engaged with the brand.
Our industry insiders, Ben Tickner, principal, and Brion Reusche, director, at RSM US LLP, and Cathy Hotka, principal, at Cathy Hotka & Associates, LLC, share key technology insights related to unified commerce and omnichannel strategies in this brief video.
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