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Big Data

Retail Technology Series


How can a retailer leverage their ocean of big data—from customers, vendors, shippers and many other external, financial and marketplace environments—filter out the noise and mash it up to make strategic decisions about customers, products, business operations and more? Big data analysis takes a collective alignment of internal systems, and without it, data reporting gets murky and unreliable.

Our industry insiders, Ben Tickner, principal, and Brion Reusche, director, at RSM US LLP, and Cathy Hotka, principal, at Cathy Hotka & Associates, LLC, share key technology insights related to the strategic amalgamation of big data in this brief video.


In addition, check out this related resource:

Traffic and conversion: Key performance indicators for retailers 



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