United States

Utilizing social CRM to enhance your business relationships


Mike Nafziger  
Central Region
Principal, RSM LLP

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With businesses increasingly adopting social media as a communication tool, you now have more opportunities to understand the needs and activities of your customers and prospects. Social CRM works in conjunction with your current CRM system to harness the increased amount of information available on various social networks. The systems work together to present a real-time view of news and industry data so your people can make more effective decisions.

Social CRM augments your current CRM capabilities, taking news, information and data available within social media applications and combining it with your internal client and prospect data. Read our article to understand the capabilities of social CRM and how it can provide richer information to build relationships and target sales activities.