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Amazon SEO and digital marketing
As one of the most trusted web platforms, Amazon is where 31 percent of all e-commerce shoppers start their purchasing process. Other merchants large and small make Amazon a key component of a well-rounded e-commerce strategy.
The options are dizzying: for direct sales or third-party logistics, should you choose fulfillment by Amazon (FBA) or merchant fulfillment network (MFN)? Turn to RSM for support in creating the plan, building the advertising and managing your Amazon Media Group offers. Then we can help analyze results and streamline your internal reporting.
Navigate smoothly in your relationships with Amazon, from your search engine optimization (SEO) rankings, to traffic results and conversions inside of the platform.
Optimize your Amazon connections
Find your company’s advantage using the resources of a trusted global e-commerce platform. What can Amazon do for you?
Gain Amazon SEO insight
- Learn what consumers are seeking in Amazon search data through keyword research.
- See what your competitors are doing; for example, find out which markets or products are being emphasized. Then find the niches and gaps using competitive analysis. Execute on-page SEO tactics to increase traffic and conversions on your listings.
- Create best-selling products with our proven Amazon expertise.
Understand the benefits of using your own fulfilment company or fulfillment by Amazon (FBA). Merchant fulfilled network (MFN) generally has better margins, allowing more flexibility for pick-and-pack options. FBA products do better in search results and often yield more volume.
See results from Amazon advertising
Your relationship with Amazon as a seller or vendor dictates the options for advertising on their sites.
RSM can help set up sponsored advertising, one of the best direct revenue methods for increasing organic search rankings. We’ll train your team, estimate return on investment (ROI) and generate residual returns from your advertising investment. Make the most of your Amazon advertising to keep a marketplace advantage in e-commerce.
Amazon optimization in action
Initially, Absorption Pharmaceuticals had mediocre results on Amazon.com. A plan to capitalize on Amazon’s merchant platform helped Absorption Pharmaceuticals move to fulfillment by Amazon (FBA), set up an aggressive sponsored ads campaigns, and improve the company’s unique product listings.
Within eight weeks, Absorption Pharmaceuticals’ premier product became the best seller in its subcategory. Sales revenue increased 30 percent and sales volume tripled.
“After just two months of working with RSM, our premier product became the best seller in its subcategory and our sales volume improved three-fold on Amazon.com...They’ve been a great partner in the growth of our brand.”
– Jeff Abraham, CEO, Absorption Pharmaceuticals