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CRM podcast series: The importance of lead acquisition


Businesses in every industry are attempting to do more with less within their critical sales and marketing functions. With the help of technology, more specifically, customer relationship management (CRM) software, companies can generate more business opportunities. This series of interviews details how companies can get the most out of their sales process by utilizing available technology.

The importance of lead acquisition
RSM Principal Mike Nafziger discusses the elements of a successful lead acquisition process, the role technology plays and what benefits lead management software can provide.