United States

Deploying equity for private equity real estate’s smaller fish

There's room to swim in new markets

INSIGHT ARTICLE  | 

In private equity, it can feel like the big players always come out on top.

For example, the world’s largest alternative asset manager, Blackstone, has almost finished raising its largest private equity fund ever. Meanwhile, 62% of PE professionals say that they are looking into more tertiary markets as deals in core markets get exhausted by larger funds. But experts say that far from hoovering up the nation’s best deals, the big funds are leaving some of the most exciting markets in the United States untouched. For mid-market and small private equity firms, there are still opportunities to be found, if they know where to look for them.

“Especially within secondary and tertiary markets, there’s a lot of room for the smaller fish to swim and for firms to find returns for their investors,” RSM partner Troy Merkel says. “Places like Denver and Nashville, even slightly larger markets. If these smaller funds have boots on the ground and they know their markets well, they can find returns for their investors.”

Some professionals say the pool of good deals is drying up thanks to large firms, but Merkel says that the large firms are really the ones who are the most restricted. They tend to cordon themselves off in a few of the largest key markets and seek out only the largest deals, accepting a lower rate of return in exchange for increased safety. As a result, it’s the smaller private equity players that get the first bite of new markets and new asset classes. Middle market private equity firms were the first to invest heavily in industrial assets, Merkel explains. Now, larger companies dominate the asset class, but they followed in the footsteps of smaller players. Merkel lists Nashville, Denver and Salt Lake City as markets where smaller firms have long found success, but larger firms are just beginning to explore. Nashville has become the nation’s epicenter for health care companies, while Salt Lake City, with its low cost of living, has become a hotbed for software developers and tech support companies. Toronto, he adds, has experienced a population surge and has attracted a lot of investment from smaller firms making their first international investments. But the best up-and-coming market may be stateside.

“We always joke that Chicago is our largest tertiary market,” Merkel says. “Chicago can’t quite figure out where it wants to go. There are lots of old buildings just waiting to be bought up and repositioned, even near the Loop. There’s a major opportunity to attract the next big tech company with an innovative space in Chicago.”

Within emerging markets, Stu Taub, RSM’s real estate industry leader, says that smaller PE funds should leverage relationships with local developers, advisors and other contacts to seek out good deals.

“Coming up with good partners is the most important first step when breaking into new geographies,” Taub argues.

Though middle market firms have the advantage of being nimble in their decision-making, they can sometimes go astray when they leave the comfort zones of high-end office and apartment assets. While diversifying is typically a good way to reduce risk, Taub says, these funds may be better off sticking to core and core-adjacent properties in new markets. Merkel adds that he has seen numerous small private equity firms become mired in the difficulties of ground-up development. While some firms may rightly see a large opportunity in a piece of infill land, they may get caught in the permitting and construction processes if they have never worked in ground-up development before. Moving outside of core assets can be especially difficult for smaller firms, as they may not have the expertise or even the staff they need to diversify. Working with an outside advisory firm can help expand these firms’ capabilities and relieve the burden on internal teams.

“For a lot of these middle market private equity groups, everyone wears a lot of hats,” Merkel says. “Your chief financial officer might be your part-time technology officer and economic evaluator. Your director of acquisitions is also submitting paperwork and following demographics."

An advisory group can provide smaller private equity firms with access to full-time economists, systems analysts, cybersecurity and compliance experts and more, allowing the firms' own employees to focus on gathering local information and sourcing deals. That sort of expertise can help smaller firms take on larger projects. Merkel adds that a small private equity firm should not feel intimidated by the size of any project.

“There’s always room for another partner,” Merkel says. “A project might be bigger than anything you’ve done before, but if you have the preparation to capitalize on it, it’s never too big.”


Other equity raising articles

Mid-market real estate PE strategies could pay off in major markets

Mid-market real estate PE strategies could pay off in major markets

As real estate private equity faces headwinds in major markets, mid-market shops look elsewhere, including the Midwest.

This article was originally published in partnership with Bisnow.

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