United States

Private equity investing in the consumer products industry

INSIGHT ARTICLE

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This executive briefing examines the expert takeaways from the video series on the private equity opportunities in the consumer products industry. Featuring Michael J. Grossman, principal at RSM, Joan McCabe, managing partner of Brynwood Partners and Timothy Mayhew, managing director at Fenway Partners, this briefing includes the following key findings:

  • General partners must help their portfolio companies get the Internet right
  • Invest in better customer service
  • Consumer companies must grow faster than gross domestic product (GDP) to produce attractive private equity returns
  • Orphaned brands can be great starting points
  • Think customers, not corporate

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