United States

Craftsmanship and innovation, evolving tradition in the 21st century

A conversation with Ron Losby, Steinway Musical Instruments Inc.

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You cannot be complacent and rest upon your reputation…you must innovate; you must consistently improve the instrument; you must deliver it in a better way; you must sell it in a more effective way, and you have to consistently train your workforce.
- Ron Losby 
ceo_rsm_losby_steinway.mp3

Steinway Musical Instruments Inc. CEO Ron Losby discusses how his company is using technology to innovate a traditional luxury product to create recurring revenue streams and broaden the market beyond those who play piano. In addition to innovation, learn about how Steinway retains its workforce, and why, despite a growing Chinese market, the business continues to manufacture in the United States.

In this episode of “The Middle Market Transformative CEO,” hosts Joe Brusuelas and Robert Reiss speak with Losby about the importance of social media for small and midsize companies, and the strategic advantages of Steinway’s New York headquarters for workforce development and brand reputation.


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