A textbook case of industry innovation
A conversation with Michael Hansen, Cengage
Do not believe for a second that you have all the answers, but firmly believe that the people in your organization have the answers, and one thing you have to be good at is listening. Listen carefully.
- Michael Hansen
In this episode of “The Middle Market Transformative CEO,” Cengage CEO Michael Hansen talks about new business models, financial turnaround, and the impact of technology and artificial intelligence on the textbook industry.
Along with hosts Joe Brusuelas and Robert Reiss, Hansen discusses how the company’s Chapter 11 bankruptcy process brought a period of stability, why it implemented a subscription business model, and how its data can transform the classroom and the workplace.
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