Digital transformation and your business
Leveraging digital transformation to improve productivity and insight
As the business environment becomes more complex, and customer and employee expectations evolve, middle market companies must effectively leverage innovation to remain competitive. Digital technologies can connect the business to strengthen operations, enhance customer relationships and create better employee engagement.
Ultimately, a comprehensive digital transformation strategy can increase efficiency and data insight to make more informed decisions to help grow the business.
Operational efficiency is a constant struggle for middle market organizations, as many remain heavily dependent on manual data entry and paper processes. Rising labor costs are creating an even greater need for automation, but many businesses do not have the internal experience to automate key functions. However, organizations can increase automation and gain efficiency through platforms they already utilize, such as Excel, or new cost-effective technology investments.
In addition, many middle market companies struggle with a lack of business integration, leading to siloed processes and an inconsistent customer experience. Digital transformation can help create a seamless customer experience, streamlining the entire process from product development and sales to marketing and customer service. Greater innovation can also revolutionize the customer feedback process, enabling real-time feedback and opportunities to efficiently refine products and services to align with customer demand.
With skilled employees becoming more difficult to hire and retain, middle market businesses must also integrate digital technology to increase employee satisfaction. A digital transformation initiative can empower employees, giving them the tools to work more effectively and manage their own careers. Digital tools can increase flexibility, allowing employees to work remotely or provide insights from the field, increasing both productivity and satisfaction.
RSM recently surveyed middle market CFOs about their approach to digital transformation. Where do finance executives stand on digital decision-making, investment strategies and how to reach innovation goals?
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Please join RSM in Richmond on Dec. 5 for our ninth annual CPE program, with updates on audit, accounting and tax issues, and more.
Digital transformation is a critical initiative for all organizations to keep pace with evolving customer and employee expectations.
See how middle market CFOs approach digital transformation for operational efficiency. Answer 4 quick questions to assess your opportunity.