RSM Birdies Fore Love Set for Fall Portion of 2020-21 PGA TOUR Season
RSM leading efforts to surpass $2.5m for charity since the inception of the program
RSM US LLP (RSM) – the nation’s leading provider of audit, tax and consulting services focused on the middle market and title sponsor of The RSM Classic since the tournament began in 2010 – along with the PGA TOUR, announced today the start of the third annual RSM Birdies Fore Love charitable giving platform through an on-course competition during the fall portion of the 2020-21 PGA TOUR season.
In 2018, RSM created the RSM Birdies Fore Love program to recognize and award the top three finishers in total birdies (or better) from all fall TOUR events. The top three finishers earn $300,000, $150,000 and $50,000, respectively, for a charity of their choice. Added in 2019 and continuing this season, the player who records the most birdies (or better) in each fall event, excluding major championships, earns $50,000 for a charity of his choice. In total, TOUR players will generate nearly $1 million for charities during the fall portion on the schedule through RSM Birdies Fore Love.
The program begins with the Safeway Open at Silverado Resort and Spa in Napa, California, on September 10, and concludes with The RSM Classic in Sea Island, Georgia, on November 22, during which the top three players will be awarded funds for charitable donations to children- and/or family-focused charitable organizations of the players’ choice. A new addition to the program this year will be that players’ birdies (or better) will count for two points instead of one as the program concludes at The RSM Classic.
Winning players from this year’s RSM Birdies Fore Love program will be encouraged to designate the funds to charity organizations dedicated to building tomorrow’s middle market leaders through programs that support education, as well as organizations committed to improving the lives of youth through a focus on hunger, housing and health – organizations aligned with the RSM US Foundation’s area of focus.
“Our people truly embrace our firm’s core value of stewardship, as is evidenced by their overwhelming support of Birdies Fore Love and other charitable initiatives year after year,” said Andy Bosman, chief marketing officer with RSM US LLP. “While this year’s RSM Classic will take place without fans onsite due to the pandemic, we’re continuing our focus on the charitable component of the tournament, and will be providing opportunities for our people, clients and golf enthusiasts around the world to engage in related events and fundraising efforts online. We look forward to continuing our support of the Sea Island community and the 86 other communities across the nation and in Canada where our people live and work.”
In 2018, Cameron Champ won the RSM Birdies Fore Love competition, earning $300,000 for the Cameron Champ Foundation in support of STEM education and youth golf. Last season, Scottie Scheffler won RSM Birdies Fore Love and donated his winnings to multiple charities including Triumph Over Kid Cancer Foundation and The Davis Love Foundation.
Since the inception of The RSM Classic in 2010, RSM and the Davis Love Foundation have generated more than $17.6 million for charities that support education and organizations that support children and families in need. More than 200 organizations across the United States have benefited from these donations, including the Boys & Girls Club, Special Olympics, Blessings in a Backpack and Folds of Honor, just to name a few.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 29 countries and territories (93 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 212 countries and territories in 23 languages. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving. In 2019, tournaments across all Tours generated a record $204.3 million for local and national charitable organizations, bringing the all-time total to more than $3 billion.
Fans can follow the PGA TOUR on PGATOUR.COM, the No. 1 site in golf, on the PGA TOUR app and on social media channels, including Facebook, Instagram (in English, Spanish and Korean), LinkedIn, Twitter, WeChat, Weibo, Toutiao and Douyin.
About Birdies Fore Love
Birdies Fore Love is RSM’s charitable giving platform for The RSM Classic, a PGA TOUR event, for which RSM is title sponsor. Through this program, RSM people, supported with a matching donation from the RSM US Foundation, raise funds for deserving charitable organizations focused on enhancing educational outcomes and the quality of life for children and families.
Each year, RSM offices commit to raising funds for local charitable organizations aligned with the missions of the RSM US Foundation and the Davis Love Foundation, the host organization of The RSM Classic. RSM Birdies Fore Love office champions coordinate fun activities that help their respective locations reach fundraising and participation goals.
About RSM US LLP
RSM’s purpose is to deliver the power of being understood to our clients, colleagues and communities through world-class audit, tax and consulting services focused on middle market businesses. The clients we serve are the engine of global commerce and economic growth, and we are focused on developing leading professionals and services to meet their evolving needs in today’s ever-changing business environment.
RSM US LLP is the U.S. member of RSM International, a global network of independent audit, tax and consulting firms with more than 43,000 people in more than 120 countries. For more information, visit rsmus.com, like us on Facebook, follow us on Twitter and/or connect with us on LinkedIn.