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Using CRM to provide a positive customer experience


Providing a positive customer experience is crucial to being a successful business. Customer experience is not customer service—it is much more than that. Customer service is expected; a positive customer experience is earned not by having the lowest price, not by providing expected service but by being able to differentiate your business from others.

Companies that successfully implement a customer experience strategy achieve higher customer satisfaction rates, reduced customer churn and increased revenues. Research has shown that customers are willing to pay more for a better experience.

Join us to learn how customer relationship management systems, specifically Microsoft Dynamics 365, can assist in:

  • Identifying customers who have a positive perception of your company using net promoter scoring
  • Executing strategies on creating a positive customer experience with your clients using loyalty programs and targeted selling
  • Recognizing profitable customers and ways to increase overall profitability 

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Event details

Who should attend
Chief financial officer, CEO, chief information officer, sales and marketing professionals


More information
Email us or call +1 800 274 3978