Marketing automation

Microsoft Dynamics Marketing, an integrated companion solution for Microsoft Dynamics CRM, is an integrated marketing resource management solution for marketing operation, planning, execution and analytics across all channels—email, digital, social, SMS and traditional. 

Build brand. Engage one to one. Demonstrate impact.

The world is changing, and this impacts how companies need to engage. Customers now are 57 percent through the buying cycle before they even involve you. When the customer does reach out, marketers—now more than ever—must be there at every step.

Microsoft Dynamics Marketing is a CRM marketing solution that enables your team to plan, execute and measure campaigns across channels, from start to finish, to bring your marketing vision to life. You can engage customers one to one across channels, build your sales pipeline, and demonstrate the impact of your marketing investments—in real time.

Marketing resource management

Integrate marketing planning, budgeting and tracking across all channels, including email, digital, social, SMS and traditional. Manage projects, digital assets, workflows and approval processes across your team and other departments and agencies—all from a single platform.

Multichannel campaigns

Engage customers with personalized, multichannel campaigns. Microsoft Dynamics Marketing Visual Campaign Designer lets you drag and drop to create and manage campaigns in a single window—across email, digital, social, SMS and traditional. 

Your organization can easily design, test and launch contextual, personalized email and SMS marketing campaigns in a visual editor. Microsoft Dynamics Marketing enables marketers to test email on different devices to determine the most effective campaigns.

Lead management and scoring

Increase sales-ready leads with advanced lead management and lead scoring. Boost prospect interest through multistage, trigger-based nurture programs that deliver personalized content and offers. Combine your sales and marketing funnel to better serve sales.      

Sales and marketing collaboration

Strengthen your marketing and sales synergies by providing sales teams with visibility into the marketing calendar, and provide actionable input. Sales can now get more insights into campaigns and targeting. And both sales and marketing can share the same view of the customer journey.   

Social marketing

Connect with customers and prospects through embedded, contextual social tools. Measure campaign performance and impact, and track your share of voice across social channels, such as Twitter, Facebook and YouTube. Monitor your global sentiment and brand presence.      

Marketing intelligence

Measure pipeline and revenue across every marketing investment to get a true view of your return on investment (ROI). Empower your marketers with access to data through personalized role-based dashboards, and get a clear overview of marketing results so you can quickly judge performance. Make reporting easy by giving marketers familiar tools, including Excel and Power BI, for real-time reporting.