Pricing and Promotions with Microsoft Dynamics®AX
Informed retail pricing decisions and qualified promotional campaigns that extend your reach in the marketplace
Reduce the complexity of managing marketing and merchandising promotional processes. Create multi-channel promotions to reach new and existing retail shoppers, and forecast offers to help make better and more profitable decisions. The Pricing and Promotions management functionality within Microsoft Dynamics AX for Retail enables retailers to simplify the management of campaigns, inventories, pricing, cost and discounts to be more responsive to opportunities and changes within the retail marketplace.
Features & Benefits
Streamline Retail Promotions
Dynamics AX simplifies the complex promotional process and provides scalable version control so that everyone sees the same plan and data, completely up to date, at any time, even across multiple sales channels. Variations of the retail promotion can be executed based on specified criteria, such as customer segmentation, geographic segmentation or product segmentation. Easily define marketing campaigns, including a full offer and list model.
Complex Pricing Orders
Retailers are able to develop complex retail pricing promotions such as “buy one, get one” and total order value discounts and manage these pricing promotions centrally within Dynamics AX.
Cross-Channel Promotion Tracking
Manage and track promotional spend across all channels to measure lift and response to a promotion. This retail promotion management software enables retailers to target their consumers with relevant pricing promotions, regardless of what channel they may shop. Dynamics AX ties orders to source codes for accurate campaign analysis.
Simplified Program Profitability Analysis
Dynamics AX allows retailers to manage marketing programs with project accounting for complete program profitability analysis. It also supports recency, frequency, monetary (RFM) analysis.