United States

Strong brands still in favor for consumer products and services industry

4Q 2015 Consumer Products Industry Spotlight

INSIGHT ARTICLE  | 

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The U.S. consumer remains strong, yet consumer products (B2C) companies are facing difficulties in attracting customers to expend some of their increased disposable incomes into traditional avenues. Consumers are spending their disposable income differently. Some are looking to save more, and those that are spending are buying autos, houses and furnishings for those houses. Discount retailers are also contributing to the shift in spending habits, with deflationary pressures hurting department store merchandise due to off-price chains. And as millennials continue to account for an increasing share of U.S. spenders, B2C companies have been forced to make substantial investments in technology to cater to the type of shopping experience a younger consumer base responds to.

While these considerations are playing a role in how consumer products companies operate their businesses, M&A interest in the space remains healthy. Strong consumer brands with a promising future are being sought after by financial and strategic buyers, while sell-side diligence processes continue to help facilitate transactions, as buyers and sellers alike look to evaluate options in a dynamic economic and M&A environment.

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