Consumers are no longer brand or channel loyal. Successful retailers must rely on new methods to secure customers, both domestically and internationally. While most retailers have spent decades developing and adjusting their in-store strategies, digital strategy has only come into the forefront in recent years. Savvy retailers win by focusing on the customer experience regardless of where, when and how customer engagement occurs. Rather than trying to make all channels equal, retailers should work to understand the value of each channel for what it is and leverage the channel for the value it can bring to the experience.
Investing in omnichannel to reach customers? Consider tax opportunities related to website development and business expansion.
Through survey results and insights, learn how retailers are leveraging omnichannel strategies to reach customers and improve profitability.
From Quill to the Marketplace Fairness Act and beyond, online and remote sales tax has been a volatile issue in today's economy. Watch now.
This infographic breaks down the key findings from the RSM retailer omnichannel survey of middle market retailers.
RSM industry leaders share insights on how retailers must re-envision the traditional store to meet customer needs, and stay profitable too.
Retailers should assess gift card procedures including an annual review of reporting, sales tax, unclaimed property and more.
Innovation can help retailers boost customer reach and drive growth.
Learn the importance of aligning shopping incentives with brand and authenticity to boost consumer confidence and connection.