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Customer relationships

Consumers are no longer brand or channel loyal. Successful retailers must rely on new methods to secure customers, both domestically and internationally. While most retailers have spent decades developing and adjusting their in-store strategies, digital strategy has only come into the forefront in recent years. Savvy retailers win by focusing on the customer experience regardless of where, when and how customer engagement occurs. Rather than trying to make all channels equal, retailers should work to understand the value of each channel for what it is and leverage the channel for the value it can bring to the experience.

Related Insights

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Tax savings considerations for omnichannel retailers

Investing in omnichannel to reach customers? Consider tax opportunities related to website development and business expansion.

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Retailer Omnichannel Survey uncovers high-performing best practices

Through survey results and insights, learn how retailers are leveraging omnichannel strategies to reach customers and improve profitability.

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Keeping up with sales tax on remote purchases

From Quill to the Marketplace Fairness Act and beyond, online and remote sales tax has been a volatile issue in today's economy. Watch now.

INFOGRAPHIC

9 takeaways in middle market omnichannel retail

This infographic breaks down the key findings from the RSM retailer omnichannel survey of middle market retailers.

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The new retail: Brick and mortar re-envisioned

RSM industry leaders share insights on how retailers must re-envision the traditional store to meet customer needs, and stay profitable too.

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Retailers must be mindful of gift card tax pitfalls

Retailers should assess gift card procedures including an annual review of reporting, sales tax, unclaimed property and more.

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Ralph Lauren: Getting back on the pony

Learn how Ralph Lauren is working to improve their customer reach, build brand equity and drive profitable growth.

WHITE PAPER

Driving innovation for long-term growth

Innovation can help retailers boost customer reach and drive growth.

WHITE PAPER

From plastic to personal: What’s next for loyalty programs?

Learn the importance of aligning shopping incentives with brand and authenticity to boost consumer confidence and connection.

Consumer Products Insights

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Consumer Products Insights
News, trends and insights for the consumer products industry.

Events and Webcasts

Case Studies


Events/Webcasts

IN-PERSON EVENT

Revenue recognition training seminar

  • November 16, 2017

IN-PERSON EVENT

2017 RSM Chicagoland Executive Summit

  • November 02, 2017

Contact

John Nicolopoulos 
National Retail and Restaurant Sector Leader

EMAIL US

617.241.1299