Consumers are no longer brand or channel loyal. Successful retailers must rely on new methods to secure customers, both domestically and internationally. While most retailers have spent decades developing and adjusting their in-store strategies, digital strategy has only come into the forefront in recent years. Savvy retailers win by focusing on the customer experience regardless of where, when and how customer engagement occurs. Rather than trying to make all channels equal, retailers should work to understand the value of each channel for what it is and leverage the channel for the value it can bring to the experience.
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This infographic breaks down the key findings from the RSM retailer omnichannel survey of middle market retailers.
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