2017 Holiday outlook: The rise of technology
From the importance of e-commerce, mobile and augmented reality, technology will play a major role this holiday season. According to the 2017 RSM Retailer Omnichannel Survey, a majority of middle market retailers cited their website and store as their biggest strengths, however, mobile applications emerged as a major opportunity. Mobile will continue to transform the shopping experience this holiday season as it becomes the major tool in making purchasing decisions.
RSM industry insiders, Carol Lapidus, consumer products industry practice leader, and John Nicolopoulos, retail sector leader, provide insight into technology’s changing role this holiday season and beyond.
you may also be interested in
As changing buying habits have changed the length of the holiday season, Black Friday’s definition has also evolved.
In this brief video, learn about key technologies in retail to optimize customer engagement and overall business growth.
RSM helps retailers replace disparate legacy retail systems with integrated, next-generation, end-to-end solutions.