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2017 Holiday outlook: The rise of technology


From the importance of e-commerce, mobile and augmented reality, technology will play a major role this holiday season. According to the 2017 RSM Retailer Omnichannel Survey, a majority of middle market retailers cited their website and store as their biggest strengths, however, mobile applications emerged as a major opportunity. Mobile will continue to transform the shopping experience this holiday season as it becomes the major tool in making purchasing decisions.

RSM industry insiders, Carol Lapidus, consumer products industry practice leader, and John Nicolopoulos, retail sector leader, provide insight into technology’s changing role this holiday season and beyond.

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Carol C. Lapidus 
National Consumer Products Industry Leader

John Nicolopoulos 
National Retail and Restaurant Sector Leader

Consumer Products Insights

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