2017 Holiday outlook: Black Friday and the Amazon factor
Due to changing spending habits, Black Friday has evolved and the timing of the holiday season has been stretched. Because consumers no longer wait until Black Friday to kick off their holiday shopping, retailers can’t rely on a single day to make their sales for the year. Further, Amazon’s convenience of free shipping, fast delivery and more, has made the holiday season a fiercely competitive marketplace.
RSM industry insiders, Carol Lapidus, consumer products industry practice leader, and John Nicolopoulos, retail sector leader, provide insight into what Black Friday will mean this holiday season.
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