United States

Why ‘open and transparent’ brands win

VIDEO  | 

Consumers continue to revolutionize the retail and consumer products industry as they demand more from the brands they buy. Brands are living in a new world of social media and transparency and it’s changing the way they interact with their customers.  

Carol Lapidus, national consumer products industry leader, explains what transparency looks like in practice and how it’s changing the marketing game for brands.

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