United States

A Sneak Peak at the 86th World Conference from CMAA


The Club Managers Association of America (CMAA) will host its 86th World Conference and Club Business Expo in just a matter of weeks in San Diego, California.

The conference is expected to be another remarkable event—complete with great educational sessions, camaraderie, networking and outstanding cuisine.

Philip Newman, partner in the McGladrey private clubs industry practice, will be participating in a couple of sessions that are worth attending.

Knowing what you don’t know – Understanding the financial management side of running your club like a business
Saturday, Feb. 9 (3:30 p.m. - 5:00 p.m.)

This session will be led by Philip Newman and Henry DeLozier of Global Golf Advisors, Inc.

The two will encourage club executives to recognize that June 2012 was the tenth anniversary of Sarbanes-Oxley. This means that an entire generation of club leadership has come of age in a business environment characterized by heightened levels of scrutiny. These leaders are now leveling the same expectations at CEOs of their private clubs.

Attendees will be asked to consider whether they are prepared to deal with the increasing financial knowledge expectations of these board members. They will be asked to consider how they know if their financial teams are properly aligned to deliver timely, accurate and useful metrics before, during and after the fiscal year. During this session, the presenters will share their experiences of how to deal with some of the recurring financial issues raised by boards. They will discuss the understanding that CEOs of clubs need to have of financial metrics and how to obtain that understanding.

The facilitators will welcome financial questions that the participants bring from their own clubs in an interactive session.

As a result of participating in this program, participants will be able to:

  1. Identify the financial knowledge expectations of club boards today.
  2. Recognize the expectation levels CEOs of clubs should set for their financial management teams.
  3. Recognize how the CEO of a club can demand value creation from their financial management team, not just historical reporting.
  4. Prepare routine financial reporting structures which are appropriate to the duties of the GM/CEO and the requirements of a club.

The business side of strategic planning
Sunday, Feb. 10 (4:45 p.m. - 6:15 p.m.)

This session will be led by Philip Newman and John R. Sullivan, CCM, of Kopplin & Kuebler.

Newman and Sullivan will draw attention to the fact that there has been much discussion and debate over strategic planning in clubs in recent years but that, unfortunately, too many strategic plans never make it beyond the planning stage. They will highlight what is a failure in strategic execution.

This session will address how club executives need to plug the strategy gap and lead their boards down the path to sustained success. The presenters will review key steps in making sure a strategic planning process leads to business processes and procedures that effectively deliver on the club’s mission and vision.

Participants will be encouraged to recognize that the purpose of strategic planning is not to produce a plan, but to produce results. The session will feature planning and business practices that are the cornerstones of successful clubs around the country.

As a result of participating in this program, participants will be able to:

  1. Identify how to get their club’s strategic plan executed.
  2. Identify how to relate the elements of their strategic plan to the daily business planning that is critical for all businesses and especially their club.
  3. List strategic and tactical questions a club must continually ask itself in order to deliver on its strategic goals.

These are only two of the educational sessions that this year’s conference holds in store.