Andy Bosman Joins McGladrey as National Marketing and Sales Leader
McGladrey LLP, the nation’s leading provider of assurance, tax and consulting services focused on the middle market, announced today that Andy Bosman has joined the firm as its national marketing and sales leader.
In this role, Bosman will oversee the firm’s marketing and business development activities, including integrated marketing strategy design and implementation, brand management, client relationship experiences and marketing/sales integration and support.
“A strong marketing and sales function is crucial to achieving our vision to be the first-choice advisor to middle market leaders,” said Chief Operating Officer Mike Kirley. “Andy brings a unique mix of professional services marketing and operations experience to this role. I am confident he has the experience and leadership acumen to drive McGladrey’s future growth and brand awareness — domestically and abroad.”
“Middle market companies are looking for an advisor who can help them navigate today’s complex business environment,” said Bosman. “I look forward to working with the marketing, sales and leadership team to advance the McGladrey brand position and to develop and bring to market thought leadership that demonstrates our understanding of the challenges and opportunities facing current and prospective clients. By providing services rooted in that understanding, McGladrey will further solidify its reputation as the go-to firm for the middle market.”
Bosman brings more than 20 years of marketing experience to McGladrey, including 15 years in professional services marketing. He has a Master of Science in integrated marketing communications from Northwestern University and a Bachelor of Arts in journalism from University of South Carolina. Bosman is on the Business Marketing Association board of directors and serves as a member of Northwestern University’s Journal of Integrated Marketing Communications advisory board. He is also the president of the Rose Hall Montessori School board of directors and serves as a member of the Wilmette District 39 Community Review Committee.
Bosman will be located in McGladrey’s Chicago headquarters office at One South Wacker Drive.
McGladrey LLP is the leading U.S. provider of assurance, tax and consulting services focused on the middle market, with more than 6,700 people in 75 cities nationwide. McGladrey is a licensed CPA firm and serves clients around the world through RSM International, a global network of independent assurance, tax and consulting firms. McGladrey uses its deep understanding of the needs and aspirations of clients to help them succeed. For more information, visit www.mcgladrey.com, join our Facebook fan page at McGladrey News, follow us on Twitter @McGladrey and/or connect with us on LinkedIn.