RSM McGladrey and "McGladrey" & Pullen, LLP, Launch New McGladrey Brand
National firms bring together talent and resources to strengthen lines of business and industry reach
MINNEAPOLIS – RSM McGladrey, one of the nation's largest tax and consulting firms, together with assurance partner firm McGladrey & Pullen, announced today that the two firms will now go to market under the "McGladrey" brand. Combined, the firms rank as the fifth-largest U.S. provider of assurance, tax and consulting services.
“The new McGladrey brand is a tangible demonstration of our unwavering commitment to client service,” said C.E. Andrews, president and chief operating officer of RSM McGladrey. “As evidence, over the last 10 years RSM McGladrey and McGladrey & Pullen have grown the combined business from $450 million to nearly $1.5 billion.”
Further, the firms recently realigned to focus on national lines of business and industry. The reorganization maintains the close relationships local client service teams have fostered, while bringing national expertise and resources to clients across service lines and geographies.
“Since Ira McGladrey founded his firm in 1926, McGladrey has stood for a steadfast focus on client service, and the clarity of our new brand simply highlights what our clients have valued for nearly a century,” said Dave Scudder, managing partner of McGladrey & Pullen. “Our clients will be the real benefactors resulting from these changes.”
The new brand positioning will be promoted through an integrated, nationwide marketing campaign. New television and print advertising, featuring PGA TOUR professional and Team McGladrey member Zach Johnson with his caddie Damon Green, launched today in the Wall Street Journal and on the Golf Channel. The ads’ “Experience the Power of Being Understood℠” theme reflects McGladrey’s brand promise to understand clients’ needs, challenges and industries so they can help clients make clear and confident business decisions.
“This campaign illustrates that the power of any relationship comes from being understood,” said McGladrey’s Chief Marketing Officer Mark Audino. “When you’re understood – by your caddie or by your assurance, tax and business consultant – you trust that partner to help you make decisions that will help make you successful. We really get to know our clients. We understand who they are, what their goals are and how they plan to achieve them. As a result, we’re able to contribute to their success. We hope our clients are as excited as we are about our new McGladrey brand. Our timing couldn’t be better, with Zach’s win this week at the Colonial.”
The new McGladrey brand will be introduced today with a logo-unveiling event featuring the world’s largest golf-themed cake, in recognition of the firm’s title sponsorship of The McGladrey Classic, a new PGA TOUR Fall Series event happening October 7–10 at Sea Island, Georgia.
PGA TOUR golfer and team member Chris DiMarco will participate in this afternoon’s logo-unveiling in downtown Minneapolis, where he will attempt to “ace a hole in one” on top of the putting green cake that’s the size of two double mattresses. Anyone can watch the event and the cake creation live throughout the day beginning at 6:30 a.m. Proceeds from the “Chipping for Charity” will benefit Special Olympics.
Companies interested in learning more about how they can ensure their business needs are being understood, can visit McGladrey’s website at www.zachisunderstood.com.
McGladrey is the brand under which RSM McGladrey, Inc., and McGladrey & Pullen, LLP, serve clients’ business needs. Together, they rank as the fifth largest U.S. provider of assurance, tax and consulting services, with 7,000 professionals and associates in nearly 90 offices. The two firms operate as separate legal entities in an alternative practice structure. McGladrey & Pullen is a licensed CPA firm that provides assurance services. RSM McGladrey is a leading professional services firm providing tax and consulting services. Both firms are members of RSM International, the sixth largest global network of independent accounting, tax and consulting firms. For more information, visit the McGladrey website at www.mcgladrey.com, join our Facebook fan page at McGladrey News and/or follow us on Twitter @McGladrey.